You’ll need leads gathered mostly from squeeze pages when you’re marketing any internet marketing business. A squeeze page, or landing page, or optin page, is a page that contains some kind of irresistable free offer that encourages the reader to take action. To gain more information and not be left out of the loop forever, please leave your name and email address. An offer might be an informative free ebook or video that the reader may have been looking for. Everyone likes something that they want without having to pay for it. That’s human nature in action. This offer uses words, images and their proper positioning to make this “an offer they can’t refuse”. Once readers accept the offer and give their information in exchange for the free gift, then the marketing funnel opens. The reader is now an optin,a person willingly giving away their contact info in exchange for a free gift from someone else. The marketing begins by the optin recieving a series of pre-written emails from an autoresponder that gives great information, give more free gifts, a newsletter, and finally, offers to buy products and/or services. The autoresponder sends prewritten scheduled emails to the optin who volunteered their contact information. This is not intended to fool people, no. People are in internet marketing to market their products and services to others with the clear intention of getting them to buy. They’ll use various marketing tactics, techniques and methods, yet that is the final intention, or goal. It has been proven that the best way to get people to become customers is to build a steady relationship with them. People are inclined to buy from those they know, like and trust. This has been proven over and over by the most successful internet marketers, who use this method to make more and more sales yearly. The squeeze page is the most important tool to a marketer. It must contain a compelling offer that entices readers to leave their contact information in exchange for a free gift, or access to something they consider valuable.